In a study on wild chimpanzees, they would put them in a group of other chimps who were using an efficient method of opening nuts. Then those chimpanzees would be moved into groups that are using a less superior method for opening nuts. In order to fit in, the chimpanzees would abandon the quicker method and adopt the less efficient way.
As we celebrate “Swolemates” this Valentine’s Day, take a look at your crowd- do they support your habits? Do you have friends and loved one who support you? One of the fundamental laws of creating good habits is to surround yourself with people who have achieved what you want or who have the same goals as yourself.
James Clear, the author of Atomic Habits writes “One of the most effective things you can do to build better habits is to join a culture where (1) your desired behavior is the normal behavior and (2) you already have something in common with the group.”
(1) (1) “Lydia V. Luncz, Giulia Sirianni, Roger Mundry, and Christophe Boesch. “Costly culture: differences in nut-cracking efficiency between wild chimpanzee groups.” Animal Behaviour 137 (2018): 63–73.” Excerpt from: James Clear. “Atomic Habits.”